--- title: Adverts, slogans and polls — a lesson of Mova's school · trees and pragmatics description: «Adverts, slogans and polls», a lesson of the politics course of Mova's primary school, sentence by sentence with dependency trees and pragmatics. It begins: Before an election, candidates try to get noticed the way a new cereal does: adverts, catchy slogans, posters, signs on lawns and big cheering --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Politics](https://md.mova.elamur.ai/free/en/corpora/school/politics/) / Adverts, slogans and polls # Adverts, slogans and polls Lesson 12 of the politics course of Mova's primary school: 16 sentences, each with its syntax tree and pragmatics. The lessons are written for Mova, and their agreed trees are part of Mova corpus 0.4 (CC BY-SA 4.0). How Mova does on its tests: [the lesson at school](https://md.mova.elamur.ai/free/en/school-run/politics/12-adverts-slogans-and-polls/). - [0](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/0/) — Before an election, candidates try to get noticed the way a new cereal does: adverts, catchy slogans, posters, signs on lawns and big cheering rallies. - [1](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/1/) — All of it is a shop window that shows only the best side. - [2](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/2/) — A slogan is like the cover of a book: three words you cannot forget, while the real promises sit inside a long document called a manifesto. - [3](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/3/) — Polls are different: they are not selling, they are guessing. - [4](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/4/) — A poll asks one or two thousand people, picked to look like the whole country, and gives a guess with a wobble, like tasting one spoon to judge a whole pot of soup. - [7](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/7/) — Campaign adverts are paid for by the candidate or by groups who support them, and in many countries the advert must say who paid. - [8](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/8/) — Some say adverts are part of free speech; others want limits on spending so rich groups cannot drown out everyone else. - [10](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/10/) — A slogan is a short catchy phrase; the full list of promises is in a party's manifesto, which most people never read. - [11](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/11/) — An attack ad criticises the other candidate instead of praising your own, often with the worst photo and gloomy music; this is called negative campaigning. - [12](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/12/) — An opinion poll asks around one or two thousand people chosen to match the country by age, place and more; it gives a good guess, not a sure answer. - [14](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/14/) — A poll is a snapshot of today: people change their minds, some do not answer, and some who say they will vote never do; turnout means how many actually vote. - [15](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/15/) — Some countries ban new polls in the last days before voting. - [16](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/16/) — Canvassing means volunteers going door to door to talk to voters and hear what they care about. - [17](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/17/) — In Australia voters number the candidates in order; parties hand out how-to-vote cards, but voters may number the boxes any way they like. - [18](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/18/) — Rallies fire up supporters; crowd sizes are hard to count and often argued about, and camera angles can make a crowd look bigger or smaller. - [19](https://md.mova.elamur.ai/free/en/corpora/school/politics/12-adverts-slogans-and-polls/19/) — In Ireland candidates must take their election posters down within a week after the vote or they can be fined. - ← previous: [Debates and rows on chat shows](https://md.mova.elamur.ai/free/en/corpora/school/politics/11-debates-and-rows-on-chat-shows/) - next →: [Memes, clips and jokes about politicians](https://md.mova.elamur.ai/free/en/corpora/school/politics/13-memes-clips-and-jokes-about-politicians/) - ↑ back to [Politics](https://md.mova.elamur.ai/free/en/corpora/school/politics/)