---
title: An attack ad criticises the other candidate instead of praising your… — Adverts, slogans and polls · tree and pragmatics
description: An attack ad criticises the other candidate instead of praising your own, often with the worst photo and gloomy music; this is called negative campaigning. Who acts: attack ad. A sentence of the lesson «Adverts, slogans and polls» of the politics course of Mova's primary school with its dependency t
---

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# Adverts, slogans and polls, sentence 11

<!-- .ven lang=en -->
An attack ad criticises the other candidate instead of praising your own, often with the worst photo and gloomy music; this is called negative campaigning.

<!-- .vintro -->
**Who acts:** attack ad · **What happens:** criticise, praise, call · **To what, where:** other candidate, own, this · **Speech:** someone speaks here

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This is a sentence of the lesson «Adverts, slogans and polls» of the politics course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (attack ad), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:politics:012-adverts-slogans-and-polls.lesson:11
# text = An attack ad criticises the other candidate instead of praising your own, often with the worst photo and gloomy music; this is called negative campaigning.
# source = school lesson (ours)
# course = politics
# lesson = 012-adverts-slogans-and-polls.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1, R7-rel-agree ×2
1	An	a	DET	DT	Definite=Ind|PronType=Art	3	det	_	_
2	attack	attack	NOUN	NN	Number=Sing	3	compound	_	_
3	ad	ad	NOUN	NN	Number=Sing	4	nsubj	_	_
4	criticises	criticise	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	_	_
5	the	the	DET	DT	Definite=Def|PronType=Art	7	det	_	_
6	other	other	ADJ	JJ	Degree=Pos	7	amod	_	_
7	candidate	candidate	NOUN	NN	Number=Sing	4	obj	_	_
8	instead	instead	ADV	RB	ExtPos=SCONJ	10	mark	_	_
9	of	of	ADP	IN	_	8	fixed	_	_
10	praising	praise	VERB	VBG	VerbForm=Ger	4	advcl	_	Agree=R5-strong|Haiku=7:acl
11	your	your	PRON	PRP$	Case=Gen|Person=2|Poss=Yes|PronType=Prs	12	nmod:poss	_	_
12	own	own	ADJ	JJ	Degree=Pos	10	obj	_	_
13	,	,	PUNCT	,	_	18	punct	_	_
14	often	often	ADV	RB	_	18	advmod	_	_
15	with	with	ADP	IN	_	18	case	_	_
16	the	the	DET	DT	Definite=Def|PronType=Art	18	det	_	_
17	worst	bad	ADJ	JJS	Degree=Sup	18	amod	_	_
18	photo	photo	NOUN	NN	Number=Sing	10	obl	_	_
19	and	and	CCONJ	CC	_	21	cc	_	_
20	gloomy	gloomy	ADJ	JJ	Degree=Pos	21	amod	_	_
21	music	music	NOUN	NN	Number=Sing	18	conj	_	_
22	;	;	PUNCT	:	_	25	punct	_	_
23	this	this	PRON	DT	Number=Sing|PronType=Dem	25	nsubj:pass	_	_
24	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	25	aux:pass	_	_
25	called	call	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	4	parataxis	_	Agree=R7-rel-agree|Haiku=4:conj
26	negative	negative	ADJ	JJ	Degree=Pos	27	amod	_	_
27	campaigning	campaigning	NOUN	NN	Number=Sing	25	xcomp	_	Agree=R7-rel-agree|Haiku=25:obj
28	.	.	PUNCT	.	_	4	punct	_	_
```

## Pragmatics {#pragmatics}

<!-- .note -->
No stored speech act for this sentence.

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **criticise** | present | a attack ad | the other candidate |  |  |  |  | tree rules |
| 2 | **praise** | gerund | a attack ad *not said here* | your own |  |  |  | with the worst photo and gloomy music | vn judgment-33.1-1 «NP V NP»: agent=Agent own=Theme |
| 3 | **call** | present · passive |  | this |  |  |  |  | vn initiate\_communication-37.4.2-1 «NP V NP.recipient»: subject=Recipient |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:politics:012-adverts-slogans-and-polls.lesson:11`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×1, R7-rel-agree ×2. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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