---
title: Clickbait is a headline made to get clicks rather than to tell the n… — Cherry-picked clips and clickbait headlines · tree and pragmatics
description: Clickbait is a headline made to get clicks rather than to tell the news, and websites earn money from the adverts you see when you click. Who acts: Clickbait, headline, websites, you. A sentence of the lesson «Cherry-picked clips and clickbait headlines» of the politics course of Mova's primary scho
---

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# Cherry-picked clips and clickbait headlines, sentence 7

<!-- .ven lang=en -->
Clickbait is a headline made to get clicks rather than to tell the news, and websites earn money from the adverts you see when you click.

<!-- .vintro -->
**Who acts:** Clickbait, headline, websites, you · **What happens:** be, make, get, tell, earn, see · **To what, where:** headline, clicks, news, money, adverts · **Speech:** someone speaks here

<!-- .vabout -->
This is a sentence of the lesson «Cherry-picked clips and clickbait headlines» of the politics course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Clickbait, headline, websites, you), what happens, when and where, as Mova's frames read it from the tree.

## The tree {#tree}

```conllu
# sent_id = school:politics:033-cherry-picked-clips-and-clickbait.lesson:7
# text = Clickbait is a headline made to get clicks rather than to tell the news, and websites earn money from the adverts you see when you click.
# source = school lesson (ours)
# course = politics
# lesson = 033-cherry-picked-clips-and-clickbait.lesson
# annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change
1	Clickbait	Clickbait	NOUN	NN	Number=Sing	4	nsubj	_	_
2	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	4	cop	_	_
3	a	a	DET	DT	Definite=Ind|PronType=Art	4	det	_	_
4	headline	headline	NOUN	NN	Number=Sing	0	root	_	_
5	made	make	VERB	VBN	Tense=Past|VerbForm=Part|Voice=Pass	4	acl	_	_
6	to	to	PART	TO	_	7	mark	_	_
7	get	get	VERB	VB	VerbForm=Inf	5	xcomp	_	_
8	clicks	click	NOUN	NNS	Number=Plur	7	obj	_	_
9	rather	rather	ADV	RB	ExtPos=CCONJ	12	cc	_	_
10	than	than	ADP	IN	_	9	fixed	_	_
11	to	to	PART	TO	_	12	mark	_	_
12	tell	tell	VERB	VB	VerbForm=Inf	7	conj	_	_
13	the	the	DET	DT	Definite=Def|PronType=Art	14	det	_	_
14	news	news	NOUN	NN	Number=Sing	12	obj	_	_
15	,	,	PUNCT	,	_	18	punct	_	_
16	and	and	CCONJ	CC	_	18	cc	_	_
17	websites	website	NOUN	NNS	Number=Plur	18	nsubj	_	_
18	earn	earn	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	4	conj	_	_
19	money	money	NOUN	NN	Number=Sing	18	obj	_	_
20	from	from	ADP	IN	_	22	case	_	_
21	the	the	DET	DT	Definite=Def|PronType=Art	22	det	_	_
22	adverts	advert	NOUN	NNS	Number=Plur	18	obl	_	_
23	you	you	PRON	PRP	Case=Nom|Person=2|PronType=Prs	24	nsubj	_	_
24	see	see	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	22	acl:relcl	_	_
25	when	when	ADV	WRB	_	27	advmod	_	_
26	you	you	PRON	PRP	Case=Nom|Person=2|PronType=Prs	27	nsubj	_	_
27	click	click	VERB	VBP	Mood=Ind|Number=Sing|Person=2|Tense=Pres|VerbForm=Fin	24	advcl	_	_
28	.	.	PUNCT	.	_	4	punct	_	_
```

## Pragmatics {#pragmatics}

<!-- sa -->
- form: statement
- act: assert
- voice: narrator
- polarity: none
- teacher: kept the draft

<!-- .fr -->
| # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | **is a** | present | Clickbait | a headline |  |  |  |  | tree rules |
| 2 | **make** | participle |  | a headline *not said here* |  |  |  |  | tree rules |
| 3 | **get** | to-infinitive | a headline *not said here* | clicks |  |  |  |  | vn comprehend-87.2-1 «NP V NP»: agent=Experiencer click=Stimulus |
| 4 | **tell** *speech: assert* | to-infinitive | a headline *not said here* | the news |  |  |  |  | vn transfer\_mesg-37.1.1-1-1 «NP V NP.recipient»: agent=Agent news=Recipient |
| 5 | **earn** | present | websites | money |  | the adverts |  |  | vn get-13.5.1-1 «NP V NP PP.source»: agent=Agent money=Theme from advert=Source |
| 6 | **see** | present | you | the adverts *not said here* |  |  |  |  | vn comprehend-87.2-1-1 «NP V NP»: agent=Experiencer advert=Stimulus |
| 7 | **click** | present | you |  |  |  |  |  | vn sound\_emission-43.2 «NP.location V PP.theme»: agent=Location |

<!-- .note -->
One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree.

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**Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:politics:033-cherry-picked-clips-and-clickbait.lesson:7`.

**The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): no change. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence.

See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/).

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- ← previous: [Cherry-picked clips and clickbait head…, 6](https://md.mova.elamur.ai/free/en/corpora/school/politics/33-cherry-picked-clips-and-clickbait/6/)
- next →: [Cherry-picked clips and clickbait head…, 8](https://md.mova.elamur.ai/free/en/corpora/school/politics/33-cherry-picked-clips-and-clickbait/8/)
- ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/politics/33-cherry-picked-clips-and-clickbait/)

