--- title: Sponsored content is an advert made to look like news, and the label… — How to check: who, how, who else · tree and pragmatics description: Sponsored content is an advert made to look like news, and the label "paid for by" tells you someone is selling something. Who acts: Sponsored content, advert, label, someone. A sentence of the lesson «How to check: who, how, who else» of the politics course of Mova's primary school with its depende --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/politics/35-how-to-check-who-how-who-else/13/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [Politics](https://md.mova.elamur.ai/free/en/corpora/school/politics/) / [How to check: who, how, who else](https://md.mova.elamur.ai/free/en/corpora/school/politics/35-how-to-check-who-how-who-else/) / 13 # How to check: who, how, who else, sentence 13 Sponsored content is an advert made to look like news, and the label "paid for by" tells you someone is selling something. **Who acts:** Sponsored content, advert, label, someone · **What happens:** sponsor, be, make, look, pay, tell · **To what, where:** advert, label, you, something · **Speech:** someone speaks here This is a sentence of the lesson «How to check: who, how, who else» of the politics course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (Sponsored content, advert, label, someone), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:politics:035-how-to-check-who-how-who-else.lesson:13 # text = Sponsored content is an advert made to look like news, and the label "paid for by" tells you someone is selling something. # source = school lesson (ours) # course = politics # lesson = 035-how-to-check-who-how-who-else.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R6-punct-agree ×3, R7-rel-agree ×1 1 Sponsored sponsor VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 2 amod _ _ 2 content content NOUN NN Number=Sing 5 nsubj _ _ 3 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 5 cop _ _ 4 an a DET DT Definite=Ind|PronType=Art 5 det _ _ 5 advert advert NOUN NN Number=Sing 0 root _ _ 6 made make VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 5 acl _ _ 7 to to PART TO _ 8 mark _ _ 8 look look VERB VB VerbForm=Inf 6 xcomp _ _ 9 like like ADP IN _ 10 case _ _ 10 news news NOUN NN Number=Sing 8 obl _ _ 11 , , PUNCT , _ 20 punct _ Agree=R6-punct-agree|Haiku=14:punct 12 and and CCONJ CC _ 14 cc _ _ 13 the the DET DT Definite=Def|PronType=Art 14 det _ _ 14 label label NOUN NN Number=Sing 20 nsubj _ _ 15 " " PUNCT `` _ 16 punct _ Agree=R6-punct-agree|Haiku=14:punct|HaikuPos=PUNCT:'':_ 16 paid pay VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 14 acl _ _ 17 for for ADP IN _ 16 case _ _ 18 by by ADP IN _ 16 case _ _ 19 " " PUNCT '' _ 16 punct _ Agree=R6-punct-agree|Haiku=20:punct|HaikuPos=PUNCT:``:_ 20 tells tell VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 5 conj _ _ 21 you you PRON PRP Case=Nom|Person=2|PronType=Prs 20 iobj _ Agree=R7-rel-agree|Haiku=20:obj 22 someone someone PRON NN Number=Sing|PronType=Ind 24 nsubj _ _ 23 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 24 aux _ _ 24 selling sell VERB VBG Tense=Pres|VerbForm=Part 20 ccomp _ _ 25 something something PRON NN Number=Sing|PronType=Ind 24 obj _ _ 26 . . PUNCT . _ 5 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **sponsor** | participle | | | | | | | vn captain-29.8-1 «NP V PP.beneficiary»: agent=Agent | | 2 | **is a** | present | Sponsored content | a advert | | | | | tree rules | | 3 | **make** | participle | | a advert *not said here* | | | | | tree rules | | 4 | **look** | to-infinitive | a advert *not said here* | | | | | like news | vn stimulus\_subject-30.4 «NP V PP.attribute»: agent=Stimulus | | 5 | **pay** *in a quote* | participle | | the label *not said here* | | | | | vn pay-68-1 «NP V NP»: agent=Agent | | 6 | **tell** *speech: assert* | present | the label | | you | | | | vn transfer\_mesg-37.1.1-1-1 «NP V NP S\_INF»: agent=Agent you=Recipient clause=Topic | | 7 | **sell** | present · progressive | someone | something | | | | | vn give-13.1-1 «NP V NP»: agent=Agent something=Theme | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:politics:035-how-to-check-who-how-who-else.lesson:13`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R6-punct-agree ×3, R7-rel-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [How to check: who, how, who else, 12](https://md.mova.elamur.ai/free/en/corpora/school/politics/35-how-to-check-who-how-who-else/12/) - next →: [How to check: who, how, who else, 14](https://md.mova.elamur.ai/free/en/corpora/school/politics/35-how-to-check-who-how-who-else/14/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/politics/35-how-to-check-who-how-who-else/)