--- title: An advert is made by someone who wants your money, so it shows the b… — Adverts and "8 out of 10 cats" · tree and pragmatics description: An advert is made by someone who wants your money, so it shows the best bits, hides the catch in tiny letters and picks words that sound bigger than they are. Who acts: someone, advert, words. A sentence of the lesson «Adverts and "8 out of 10 cats"» of the world course of Mova's primary school with --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/world/176-adverts-and-8-out-of-10-cats/0/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [World](https://md.mova.elamur.ai/free/en/corpora/school/world/) / [Adverts and "8 out of 10 cats"](https://md.mova.elamur.ai/free/en/corpora/school/world/176-adverts-and-8-out-of-10-cats/) / 0 # Adverts and "8 out of 10 cats", sentence 0 An advert is made by someone who wants your money, so it shows the best bits, hides the catch in tiny letters and picks words that sound bigger than they are. **Who acts:** someone, advert, words · **What happens:** make, want, show, hide, pick, sound · **To what, where:** advert, money, best bits, catch, tiny letters, words This is a sentence of the lesson «Adverts and "8 out of 10 cats"» of the world course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (someone, advert, words), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:world:176-adverts-and-8-out-of-10-cats.lesson:0 # text = An advert is made by someone who wants your money, so it shows the best bits, hides the catch in tiny letters and picks words that sound bigger than they are. # source = school lesson (ours) # course = world # lesson = 176-adverts-and-8-out-of-10-cats.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×2 1 An a DET DT Definite=Ind|PronType=Art 2 det _ _ 2 advert advert NOUN NN Number=Sing 4 nsubj:pass _ _ 3 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 4 aux:pass _ _ 4 made make VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 0 root _ _ 5 by by ADP IN _ 6 case _ _ 6 someone someone PRON NN Number=Sing|PronType=Ind 4 obl _ _ 7 who who PRON WP PronType=Rel 8 nsubj _ _ 8 wants want VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 6 acl:relcl _ _ 9 your your PRON PRP$ Case=Gen|Person=2|Poss=Yes|PronType=Prs 10 nmod:poss _ _ 10 money money NOUN NN Number=Sing 8 obj _ _ 11 , , PUNCT , _ 14 punct _ _ 12 so so ADV RB _ 14 advmod _ _ 13 it it PRON PRP Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs 14 nsubj _ _ 14 shows show VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 8 conj _ _ 15 the the DET DT Definite=Def|PronType=Art 17 det _ _ 16 best good ADJ JJS Degree=Sup 17 amod _ _ 17 bits bit NOUN NNS Number=Plur 14 obj _ _ 18 , , PUNCT , _ 19 punct _ _ 19 hides hide VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 14 conj _ Agree=R5-strong|Haiku=4:conj 20 the the DET DT Definite=Def|PronType=Art 21 det _ _ 21 catch catch NOUN NN Number=Sing 19 obj _ _ 22 in in ADP IN _ 24 case _ _ 23 tiny tiny ADJ JJ Degree=Pos 24 amod _ _ 24 letters letter NOUN NNS Number=Plur 19 obl _ Agree=R5-strong|Haiku=21:nmod 25 and and CCONJ CC _ 26 cc _ _ 26 picks pick VERB VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 19 conj _ _ 27 words word NOUN NNS Number=Plur 26 obj _ _ 28 that that PRON WDT PronType=Rel 29 nsubj _ _ 29 sound sound VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 27 acl:relcl _ _ 30 bigger big ADJ JJR Degree=Cmp 29 xcomp _ _ 31 than than SCONJ IN _ 33 mark _ _ 32 they they PRON PRP Case=Nom|Number=Plur|Person=3|PronType=Prs 33 nsubj _ _ 33 are be VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 30 advcl _ _ 34 . . PUNCT . _ 4 punct _ _ ``` ## Pragmatics {#pragmatics} - form: statement - act: assert - voice: narrator - polarity: neg - teacher: changed act=assert, polarity=neg | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **make** | present · passive | someone | a advert | | | | | vn build-26.1-1 «NP V NP»: agent=Agent subject=Product | | 2 | **want** | present | | your money | | | | | vn want-32.1-1-1 «NP V NP ADV»: agent=Pivot money=Theme | | 3 | **show** | present | advert | the best bits | | | | | vn transfer\_mesg-37.1.1-1-1 «NP V NP.recipient»: agent=Agent bit=Recipient | | 4 | **hide** | present | advert *not said here* | the catch | | tiny letters | | | vn concealment-16-1 «NP V NP PP.location»: agent=Agent catch=Patient in letter=Location | | 5 | **pick** | present | advert *not said here* | words | | | | | vn chew-39.2 «NP V NP»: agent=Agent word=Patient | | 6 | **sound** | present | words | | | | | big *property* | vn stimulus\_subject-30.4 «NP V ADJ»: agent=Stimulus | | 7 | **does** | present | words *= word* | | | | | | vn exist-47.1 «NP V»: agent=Theme | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:world:176-adverts-and-8-out-of-10-cats.lesson:0`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R5-strong ×2. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: ["It's on TikTok so it's true" and the…, 23](https://md.mova.elamur.ai/free/en/corpora/school/world/175-its-on-tiktok-so-its-true-and-the-comment-section/23/) - next →: [Adverts and "8 out of 10 cats", 1](https://md.mova.elamur.ai/free/en/corpora/school/world/176-adverts-and-8-out-of-10-cats/1/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/world/176-adverts-and-8-out-of-10-cats/)