--- title: Laugh at the advert's trick, not at the person who believed it: grow… — Adverts and "8 out of 10 cats" · tree and pragmatics description: Laugh at the advert's trick, not at the person who believed it: grown-ups fall for these every day, which is exactly why the tricks are used. Who acts: you, person, grown ups, day. A sentence of the lesson «Adverts and "8 out of 10 cats"» of the world course of Mova's primary school with its depende --- [Mova](https://md.mova.elamur.ai/free/en/) · [this page in HTML](https://mova.elamur.ai/free/en/corpora/school/world/176-adverts-and-8-out-of-10-cats/5/) [home](https://md.mova.elamur.ai/free/en/) / [corpora](https://md.mova.elamur.ai/free/en/corpora/) / [school](https://md.mova.elamur.ai/free/en/corpora/school/) / [World](https://md.mova.elamur.ai/free/en/corpora/school/world/) / [Adverts and "8 out of 10 cats"](https://md.mova.elamur.ai/free/en/corpora/school/world/176-adverts-and-8-out-of-10-cats/) / 5 # Adverts and "8 out of 10 cats", sentence 5 Laugh at the advert's trick, not at the person who believed it: grown-ups fall for these every day, which is exactly why the tricks are used. **Who acts:** you, person, grown ups, day, advert · **What happens:** laugh, believe, grow, fall, be, use · **To what, where:** trick, advert, tricks This is a sentence of the lesson «Adverts and "8 out of 10 cats"» of the world course of Mova's primary school. The page gives its syntax tree — a dependency tree in the style of Universal Dependencies — and its pragmatics clause by clause: who acts (you, person, grown ups, day), what happens, when and where, as Mova's frames read it from the tree. ## The tree {#tree} ```conllu # sent_id = school:world:176-adverts-and-8-out-of-10-cats.lesson:5 # text = Laugh at the advert's trick, not at the person who believed it: grown-ups fall for these every day, which is exactly why the tricks are used. # source = school lesson (ours) # course = world # lesson = 176-adverts-and-8-out-of-10-cats.lesson # annotation = Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R8-pos-agree ×1 1 Laugh laugh VERB VB Mood=Imp|VerbForm=Fin 0 root _ _ 2 at at ADP IN _ 6 case _ _ 3 the the DET DT Definite=Def|PronType=Art 4 det _ _ 4 advert advert NOUN NN Number=Sing 6 nmod:poss _ _ 5 's 's PART POS _ 4 case _ _ 6 trick trick NOUN NN Number=Sing 1 obl _ _ 7 , , PUNCT , _ 11 punct _ _ 8 not not PART RB Polarity=Neg 11 advmod _ _ 9 at at ADP IN _ 11 case _ _ 10 the the DET DT Definite=Def|PronType=Art 11 det _ _ 11 person person NOUN NN Number=Sing 1 conj _ _ 12 who who PRON WP PronType=Rel 13 nsubj _ _ 13 believed believe VERB VBD Mood=Ind|Number=Plur|Person=3|Tense=Past|VerbForm=Fin 11 acl:relcl _ _ 14 it it PRON PRP Case=Acc|Gender=Neut|Number=Sing|Person=3|PronType=Prs 13 obj _ _ 15 : : PUNCT : _ 1 punct _ _ 16 grown grow VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 18 amod _ Agree=R8-pos-agree|Haiku=18:amod|HaikuPos=ADJ:JJ:Degree=Pos 17 - - PUNCT HYPH _ 18 punct _ _ 18 ups up NOUN NNS Number=Plur 19 nsubj _ _ 19 fall fall VERB VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 1 parataxis _ _ 20 for for ADP IN _ 21 case _ _ 21 these this DET DT Number=Plur|PronType=Dem 19 obl _ _ 22 every every DET DT PronType=Tot 23 det _ _ 23 day day NOUN NN Number=Sing 19 obl:unmarked _ _ 24 , , PUNCT , _ 28 punct _ _ 25 which which PRON WDT PronType=Rel 28 nsubj _ _ 26 is be AUX VBZ Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin 28 cop _ _ 27 exactly exactly ADV RB _ 28 advmod _ _ 28 why why ADV WRB PronType=Int 23 acl:relcl _ _ 29 the the DET DT Definite=Def|PronType=Art 30 det _ _ 30 tricks trick NOUN NNS Number=Plur 32 nsubj:pass _ _ 31 are be AUX VBP Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin 32 aux:pass _ _ 32 used use VERB VBN Tense=Past|VerbForm=Part|Voice=Pass 28 advcl _ _ 33 . . PUNCT . _ 1 punct _ _ ``` ## Pragmatics {#pragmatics} No stored speech act for this sentence. | # | verb | tense, mood | who | what, whom | to whom | where | when | other | roles by | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | **laugh** | imperative | you *not said here* | | | the advert's trick | | | vn nonverbal\_expression-40.2 «NP V»: agent=Agent | | 2 | **believe** | past | the person | advert | | | | | vn admire-31.2 «NP V NP»: agent=Experiencer it=Stimulus | | 3 | **grow** | participle | | | | | | | vn appear-48.1.1 «NP V»: agent=Theme | | 4 | **fall** | present | grown ups | | | | day | for these | vn long-32.2 «NP V PP.theme»: agent=Pivot for this=Theme | | 5 | **is** | present | every day | | | | | exactly, why *property* | tree rules | | 6 | **use** | present · passive | | the tricks | | | | | vn eat-39.1 «NP V NP»: subject=Patient | | 7 | **trick** | | the advert | | | | | | nom trick «act transitive»: poss=agent | One row per clause the reader finds. «not said here»: a role filled from the clause above. «roles by»: a VerbNet class and frame when one fits the verb, else the reader's rules on the tree. **Licence: [CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/)**, as the whole of Mova corpus 0.4, of which this treebank (the agreed school, `mova-school-agreed-en.conllu`) is part. The lessons were written for Mova's primary school. Sentence `school:world:176-adverts-and-8-out-of-10-cats.lesson:5`. **The tree:** Mova annot: Rust (en) → Haiku 5.5 (medium, Batches API) patches; gates UD 2.18; agreed by treeagree rules (Stanza, Trankit, spaCy trf): R8-pos-agree ×1. **The frames** are read from the tree by Mova's frames reader (`prag`) when this page is built, the lesson read in order, so a pronoun may be resolved from an earlier sentence. See the [release 0.4](https://md.mova.elamur.ai/free/en/releases/0.4/). - ← previous: [Adverts and "8 out of 10 cats", 4](https://md.mova.elamur.ai/free/en/corpora/school/world/176-adverts-and-8-out-of-10-cats/4/) - next →: [Adverts and "8 out of 10 cats", 6](https://md.mova.elamur.ai/free/en/corpora/school/world/176-adverts-and-8-out-of-10-cats/6/) - ↑ back to [the lesson](https://md.mova.elamur.ai/free/en/corpora/school/world/176-adverts-and-8-out-of-10-cats/)