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# advert

«advert» in Mova's school dictionary: **a short message, picture or film that tells people about…** — its meaning for a pupil, its sense in the lessons and examples, with 5 sentences of Mova's corpora that use it.

### part of speech

noun (advert, adverts); short for advertisement (also ad)

### meaning for a pupil

1) An advert is a short message, picture or film that tells people about something to buy or do, to make them want it. It is short for advertisement. [tree →](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#m1)

2) An advert can also tell people about a job, an event or a lost pet. [tree →](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#m2)

### sense in the lessons

a word of the story; sometimes adverts counted or their cost or length in minutes; in everyday life and media literacy: adverts on TV, websites, buses and posters try to persuade you; they may make things look better than they are; in school: pupils design their own adverts; phrases: «TV advert», «in the advert», «ad break»

### examples

- There are 4 adverts in each break. [tree →](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x1)
- Each advert lasts 30 seconds. [tree →](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x2)
- The shop paid 50 dollars for an advert. [tree →](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x3)
- The advert says: 3 for the price of 2. [tree →](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x4)
- Adverts try to make you want to buy things. [tree →](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x5)
- The toy looked bigger in the advert than in real life. [tree →](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x6)
- We designed an advert for our school fair. [tree →](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x7)
- Mum saw an advert for a lost dog in the paper. [tree →](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/#x8)

### note

Carries no clue by itself; an advert often states an offer or a price that the problem uses. Trap: «3 for the price of 2» means paying for 2 items but getting 3. «Advert» is UK English; in the USA people say «ad» or «commercial» (on TV). Think: what does the advert not tell you?

### In the corpora

- [Job hunting means searching adverts and sending applications, often dozens before getting anywhere; many get no reply at all.](https://md.mova.elamur.ai/free/en/corpora/school/adult-life/3-finding-a-job-and-getting-on/5/)
- ["When the fun stops, stop" is a warning betting adverts must include, because gambling can become an addiction.](https://md.mova.elamur.ai/free/en/corpora/school/adult-life/28-smoking-vaping-and-betting/15/)
- [Influencers must say when a post is a paid advert; asking "is someone paid to say this?" protects you.](https://md.mova.elamur.ai/free/en/corpora/school/adult-life/48-famous-people-are-people/11/)
- [Food adverts aimed at children have rules about what they can show; a snack does not make a show better.](https://md.mova.elamur.ai/free/en/corpora/school/adult-life/55-favourite-films-and-series-spoilers-binge-watching-streaming-and-adverts/16/)
- [Adverts and videos can be reported with a grown-up using the app's report button.](https://md.mova.elamur.ai/free/en/corpora/school/adult-life/60-next-time-switch-off-tell-and-parental-controls/17/)

### Trees and pragmatics

[Every meaning and example of «advert» parsed by Mova](https://md.mova.elamur.ai/free/en/corpora/dictionaries/school/A/advert/), each sentence with its dependency tree and frames.